Graphical Asset Generation

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Overview

Graphical asset generation closes the gap between a brief and a finished image. Wherever the dashboard already produces ad copy, store metadata, social posts, or email and in-app message templates, you can now generate a matching image directly from that brief — no design-tool round-trip and no stock-photo hunt. The generator pulls in your brand kit (palette, typography, logo, imagery guidelines) and the source brief, so the result is on-brand from the first render. You stay in control: every image is reviewed before it is used, and you can regenerate or refine as many times as your plan’s monthly quota allows.

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When to use it

• Launching a paid campaign — generate ad creatives straight from a Paid UA brief instead of briefing a designer.
• Refreshing your store listing — produce App Store and Play Store screenshots, app icons, and app-preview thumbnails at the correct platform dimensions.
• Scheduling organic social — create a feed-shaped graphic for a post that would otherwise ship without an image.
• Sending retention email or in-app messages — add a hero image to a template that would otherwise go out blank.
• Running visual A/B tests — turn a multi-variant copy test into a multi-variant image test by generating up to four candidates per request.

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Supported asset types

The generator knows the correct aspect ratio and resolution for each surface, so you never have to specify dimensions manually.

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Where to find it

Each surface has a generate action next to the element it produces an image for: All seven actions open the same generation modal, described below.

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The generation flow

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Reference images

Reference images let you iterate without rewriting a prompt from scratch — “make the logo bigger,” “swap the background to night,” or “match this style.”

• Upload — drag and drop up to two images per request. Each image can be up to 10 MB, in JPEG, PNG, or WebP format.
• Pick an intent for each image:
  • Edit — the generator uses the image as the base and applies your prompt as an edit instruction (for example, “change the background to night, keep the subject identical”).
  • Inspiration — the generator uses the image as style guidance only, not as a base to edit.

Reference uploads count toward your plan’s storage allowance but not toward your monthly image-generation quota — uploading a reference is not a generation.

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Monthly image-generation limits

Each plan includes a monthly image-generation allowance. One generation request counts as one operation regardless of how many variants it produces — a four-variant request still counts the same as a one-variant request. Reference uploads do not count. You can see your current usage on the Billing → Usage page in the dashboard, alongside your other monthly operation counters. When you reach your monthly limit, generation is paused until the next billing cycle. Upgrading your plan raises the allowance immediately. Enterprise customers who have configured their own provider keys can continue generating past the included allowance — see Image generation and BYOK.

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Storage and approved assets

Generated images are stored against your account and served over a CDN.

• Approved images are kept for as long as you need them.
• Unapproved drafts and reference uploads are automatically removed after 90 days, so trial-and-error generation doesn’t fill up your storage.
• Storage usage is metered per plan. If you reach your storage limit, you can upgrade, free space by removing unapproved drafts, or — on the Autopilot plan — add a recurring storage add-on from the Billing → Packs page.